Consumer Technology Association SmartBrief
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August 21, 2026
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
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Today's Digital Pulse
 
Genesis GV90 debuts as luxury EV SUV
 
Genesis GV90 debuts as luxury EV SUV
(Hyundai Motor Co.)
Genesis has unveiled the GV90, a flagship electric SUV that features pillarless doors, a 25-inch head-up display and a 123.5-kilowatt-hour battery that delivers a range of 310 miles. The GV90 also includes advanced safety features, such as a roof airbag and a thermal runaway protection system, as well as dual electronic limited-slip differentials for enhanced handling.
Full Story: Ars Technica (8/20), Design News (8/21)
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Revamp Analytics with Synthetic Data
Elevate your analytics by addressing data gaps with synthetic data, not flawed models. Industry experts like Gartner, WARC and the 4As reveal how to resolve data silo issues, all in one short read. Get the free report now.
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Smart Home
 
Turn it up! Google Home update tunes up Spotify, voice commands
Google Home's latest update enhances the Gemini voice assistant by improving Spotify command recognition, refining broadcast commands and allowing users to set smart light color temperatures via voice. The update also adds support for European-style door locks, improves offline camera controls and fixes an issue with camera streams on Android.
Full Story: 9to5Google (8/20)
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The next wave of convergence growth
New research shows just 22% of consumers bundle home internet and wireless today, yet 41% of nonbundlers are open to it. Hear Assurant, Xfinity, and Spectrum explore what it takes to close the gap and build lasting customer relationships. Register now.
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Vehicle Tech
 
Study: Drivers favor smart tech over flashy features
The JD Power 2026 US Tech Experience Index Study reveals a disconnect between automakers and consumers regarding in-vehicle technology. While luxury brands like Audi, Porsche and Mercedes-Benz increasingly include passenger-side screens, 35% of owners never use them. Meanwhile, features such as smart climate control and smart ignition are appreciated for their convenience and reliability.
Full Story: Autoblog (8/20)
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Featured Content
 
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Tech News
 
Stellantis envisions holographic drivers for AV trust
Stellantis has submitted a patent filing for a holographic system aimed at enhancing trust in autonomous vehicles. The system would use projectors to create a virtual driver who interacts with passengers, mimicking human expressions and speech. In scenarios requiring human intervention, a remote operator could appear as a hologram inside the vehicle, providing reassurance and communication.
Full Story: Highways News (UK) (8/20)
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Retail Trends
 
Walmart, Ionna drive down EV charging prices
 
Tang P. plugs her pink Porsche Taycan into an electric vehicle charging port in the Walmart parking lot in Hialeah, Florida on Friday, Sep. 24. Tang had two cars ahead of her in line waiting to use one of the five pumps. (Ashley Miznazi/Miami Herald/Tribune News Service via</div><script type=