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AUGUST 21, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Early-bird pricing for EMARKETER’s The Future of Digital ends soon. Don’t miss your chance to join us at City Winery NYC for fresh data, analyst insights, and exclusive conversations with leaders from Gotham FC, LG Electronics, Colgate-Palmolive, JPMorgan Chase, Horizon Media, Ogilvy, Digitas North America, and more. Qualified brand marketers attend free, with discounted tickets for agencies. |
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TOP STORY |
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Attention metrics represent a shift in how advertisers evaluate campaign performance. While viewability metrics confirm that an ad had the opportunity to be seen, attention metrics measure whether consumers actually noticed and absorbed the message. This FAQ explains what attention metrics are, why they matter now, and how advertisers can use them to improve media performance beyond viewability. |
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IN THE NEWS |
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YouTube offers exclusive content deals to thwart Netflix’s creator push. Platforms are starting to treat established creators as franchisees with IP that’s worth competing for, and YouTube and Netflix are gaining more control. |
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Fragmented CRM systems leave sales and marketing teams chasing unified insights. Disconnected systems and manual customer relationship management (CRM) workflows are costing teams time and money. |
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TikTok may launch payment services in the US. The feature would build on the TikTok Pay service available in Vietnam, Malaysia, and Thailand. |
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ANALYSIS |
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Agentic retail has moved fast. Twelve months ago, most brands treated it as an experiment worth watching. Today the question is no longer whether AI agents will reshape how consumers discover and buy, but how quickly commerce infrastructure can catch up. |
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For brand marketers and advertisers weighing where to place their bets, the case is neither clearly bullish nor clearly cautious. Its strengths, weaknesses, opportunities, and threats each pull in a different direction, and the investment call depends on weighing all four. |
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PODCAST |
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AWIN president of North America Adam Weiss and Higher Dose chief marketing and commercialization officer Ingrid Milman Cordy joins us to discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement have boosted marketer confidence in the channel. "Behind the Numbers" is made possible by Awin. | | |
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QUIZ |
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True or false? Over 30% of Gen Zers have unfollowed a | | | | |
