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AUGUST 21, 2026 |
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Key stat: 58% of US adults say a longer driving range would influence them to buy an electric vehicle, and 56% say the same about faster-charging batteries, according to an April survey from MRI-Simmons. |
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Beyond the chart: |
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Those wish lists carry more weight now that the category has stalled. New EV sales
fell 27% YoY in Q1 2026, and market share dropped to 5.8% from a 10.6% peak in Q3 2025, according to Cox Automotive. |
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Use this chart: Drop this in your EV creative review to settle which proof points lead. Show it to clients pushing bold design or self-driving hero messaging, and use the 58% range figure to anchor range and charging claims in your next campaign brief. |
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