Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the last week, the platform announced two major changes that will affect how creators are monetized and measured.

On August 24, YouTube will change how it counts views, registering a video view from the moment it starts to play (YouTube applied this to its Shorts views back in 2025).

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• ‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency. Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Partner insights from Blockboard.
• The leader of a friend group is the influencer who moves money. Social influencers change what people think. But another kind of influencer — the leader of the friend group — is visible only in payment data and changes what people spend. That’s the audience worth competing for. Partner insights from PayPal Ads.
• Join us Sept. 24 in NYC for AI Marketing Strategies and hear directly from marketing leaders at Samsung America, Bayer, David’s Bridal and more about how they’re putting AI to work. Secure the early rate by Sept. 1.

PARTNER INSIGHTS FROM BLIS

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