|
AUGUST 18, 2026 |
|
In this edition: |
| |
Was this email forwarded to you? Sign up
here. | | | |
|
EMARKETER SUMMIT |
|
|
|
|
|
|
|
Early-bird pricing for EMARKETER’s The Future of Digital ends soon. Don’t miss your chance to join us at City Winery NYC for fresh data, analyst insights, and exclusive conversations with leaders from Gotham FC, LG Electronics, Colgate-Palmolive, JPMorgan Chase, Horizon Media, Ogilvy, Digitas North America, and more. Qualified brand marketers attend free, with discounted tickets for agencies. |
|
| | | |
|
TOP STORY |
|
|
|
Google's decision to maintain third-party cookies in Chrome does not eliminate the need for robust identity resolution. |
|
With 20 states now enforcing comprehensive privacy laws and 34.9% of US browsers already blocking third-party cookies by default, marketers must master consumer data collection and cross-channel identity to deliver personalized experiences and prove marketing effectiveness. |
|
This FAQ addresses identity resolution strategies across digital channels and the approaches winning brands deploy. |
|
|
|
| | | |
|
IN THE NEWS |
|
Ad agencies are converging around AI, integration, and scale. Holdcos are using different levers—from AI and acquisitions to restructuring and consolidation—to build broader, more efficient agency models. |
|
| |
AI expands discovery and gives smaller companies an opening. AI’s growing influence over the shopping journey has direct implications for brands, search strategy, and customer acquisition. |
|
| |
World Cup and big anniversaries fail to lift inbound travel to the US. While Americans’ appetite for international travel remains strong, foreign travel to the US continues to weaken. |
|
| | | |
|
ANALYSIS |
|
|
|
Parents plan to spend an average of $489 per child on back-to-school shopping this season, up 11.7% YoY and well above the current 3.5% inflation rate, per a JLL survey of 1,022 parents. |
|
However, the gap between consumers’ stated budgets and their actual spending can be wide, which is why we expect back-to-school retail sales to rise a far more modest 3.3% this year to $85.42 billion. Some of that increase will likely be driven by inflation, which is casting a long shadow on consumer spending patterns, as 64% of parents say it will affect how they shop this season. |
|
|
|
| | | |
|
QUIZ |
|
What percentage of Gen Zers feel positive when they realize a brand's content was made with AI? |
|
A) 8% B) 18% C) 28% D) 38% |
|
| | | |
|
