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Fighting for journalism and profitable news media
IPSO reviewing influx of Jason Arday coverage complaints | Economist's tips for subs retention
Plus new study shows audiences want publishers to explain climate change role in coverage of extreme weather
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Good morning from the team at Press Gazette on Tuesday, 18 August.
🗞️ IPSO, the press regulator to which most of the UK’s national newsbrands are signed up, has a big job on its hands.
Many of those complaints are seemingly being filed under Clause 1 (accuracy) with references to specific articles published before his death. Those may be able to be assessed in line with usual IPSO procedures.
But IPSO is also being challenged to look at overall standards and the sheer number of articles being published about Arday in the weeks before his death. This is not, however, a breach of anything specific in the Editors’ Code of Practice followed by IPSO.
It is unlikely that critics will be satisfied with whatever IPSO chooses to do with those complaints. Just as we thought the debate about press standards would have calmed down following the Mail’s win in the Prince Harry and others privacy case, this has brought ill feeling to the fore once again.
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🔒 The latest expert joining our Masterclass series is The Economist’s EVP of marketing Nada Arnot speaking about how the newsbrand has made gains in subscriber retention.
There are useful takeaways around subscribers on free trials, communicating with subscribers after they have cancelled but before their contract runs out, and several new habit-building products launched in the past year.
With the UK’s rapidly approaching new rules on making subscriptions easier to cancel, getting this stuff right before that will be really important.
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🌡️ And finally, it’s common for newsrooms to worry that people find constant mentions of climate change boring.
But a new study shows most people do, in fact, want news organisations to explain the role of climate change in coverage of extreme weather like the recent heatwaves, wildfires and drought.
Former head of the BBC newsroom and BBC World Service controller Mary Hockaday has written a piece for us arguing that extreme weather is giving journalists clear opportunities to explain the climate story, as it becomes more apparent the public is keen to have that context.
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