August 17, 2026  |  SIGN UP

Sara Jerde
DIGIDAY, MANAGING EDITOR

Media execs are trying to imagine a scenario in which they’re not relying on Google. The New York Times is betting on video, News Corp is leaning on subscriptions and B2B products, BuzzFeed is cutting costs and adopting a more flexible contributor model. Will it work?

Meanwhile, one study found that European publishers are having a harder time with bot scraping.

Other questions we’re asking:

• How can creators be a part of the 2028 Olympics?
• What’s the value of a brand trip?
• Can employees really be creators for a company?

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MEMBER EXCLUSIVE

Publishers are replacing Google with a little bit of everything

Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.

THE BUSINESS OF AI

European publishers are getting hit harder by AI bot scraping, report finds

European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.

PARTNER INSIGHTS FROM MOLOCO

The problem with last-touch for CTV

Measuring CTV on last-touch alone tells only part of the story. Across hundreds of advertisers, 30% of campaigns are significantly undervalued by last-touch models alone. Partner insights from Moloco.

THE CREATOR ECONOMY

USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics

Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.

A MESSAGE FROM OPTABLE

The five pillars of agent readiness: Step-by-step self-assessment

Adopting agentic AI too early or too quickly can have devastating consequences. This self-assessment helps teams determine their readiness by analyzing key pillars: data, inventory signals, content and context signals, technical infrastructure and organizational awareness.

Download the guide

THE CREATOR ECONOMY

An anatomy of the creator brand trip’s midlife crisis

The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.

THE CREATOR ECONOMY

Brands can’t just flip the 'employees as creators' switch

Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy. 

PARTNER INSIGHTS FROM BLIS

Advertising’s most comprehensive signal is also its most accurate

Carrier data provides a robust, privacy-centric audience view based on insights from the most frequently used device that rarely leaves people’s sides. Advertisers can then unlock a much more complete and accurate view of their consumers.

PARTNER INSIGHTS FROM TALON ONE

WTF is agentic commerce?

Agentic commerce differs from earlier forms of automated shopping in that AI agents don't wait for human input to approve each step. They set a goal, evaluate options against structured criteria and execute on it.