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AUGUST 17, 2026 |
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Key Stat: Global out-of-home (OOH) ad revenues will hit $56 billion in 2026, up 56% from 2019, yet OOH's share of total media spending will sit at 5.1%, still below its 5.8% pre-pandemic peak, according to a July report from the World Out of Home Organization. |
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Beyond the chart: |
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Use this chart: Show this to your CMO when the OOH line comes up for renewal. Use it to frame the growth story honestly: Billboard budgets are buying real reach, but digital media is growing faster, so defend OOH on measured brand lift rather than raw revenue momentum. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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