Hey there. Orianna here from Fortune.

Teens are up against the worst summer job market in nearly 80 years, fighting just to get a shift at an ice cream shop. One 11-year-old is taking matters into his own hands and offering to clean his neighbors’ trash cans for $10.

Once his school let out for the summer break in May, Ashton Meyer began knocking on the doors of local residents of East Gwillimbury, Ontario, to ask whether he could clear out their trash—and documenting each knock on Instagram and TikTok.

“My name is Ashton, and I’m doing a service to clean out all of your bins—that includes your garbage, your green bin, and your recycling,” he says on camera, door after door.

Now he has 40 clients; he’s become a social media sensation, racking up more than 120,000 followers on Instagram in just two months. And as the leaves turn brown, he hopes to expand to leaf raking.

“I want to be an entrepreneur who owns his own business,” Ashton told me.

And he tells kids looking to copy him they need to lower their prices and get comfortable with rejection.

After all, as you can see in his videos, Ashton gets turned down far more than he gets hired. But he hands over his number anyway, smiling: “Take it, and if you need me you can call me,” he tells one skeptical neighbor. “I’ll be here all summer.”

It’s a mindset he’s happy to pass on to other kids chasing a summer income.

“The first no is the hardest. Keep going,” Ashton says. “Try and find a need that no one is filling and see if you can do it. Ask your neighbors if they need any help—maybe it’s bin cleaning or weeding or watering their plants.”

“Offer a good price when you are a kid because you are still learning,” he adds.

So far, Ashton’s made a grand total of C$700 (about $500 USD) and counting. But at just 11 years old, Ashton’s already got what most side hustles take years to build: customers and a six-figure fanbase.

—Orianna Rosa Royle
Success Associate Editor, Fortune

Got a career tip or dilemma? Get in touch: orianna.royle@fortune.com. You can also find me on LinkedIn, TikTok, X, and Instagram.