
With less than one month to go before Tim Cook hands over the
Apple CEO reins to John Ternus, the iPhone maker is facing cascading challenges. Its growth is slowing, surging memory prices threaten to erode its margins, and more financial institutions are souring on the company.
The latest hit came on Monday, as investment firm Jefferies downgraded Apple’s stock from “hold” to “underperform”—the equivalent of a “sell” rating—cutting its price target from $285.56 to $263.66. Jefferies analysts slashed the rating after checks on Apple’s supply chain indicated that the company had canceled a rumored all-glass iPhone expected to launch for the iPhone’s 20th anniversary next year.
“We believe this shows that introducing new form factors in the iPhone to drive higher [average selling price] is more difficult than expected,” Jefferies analysts wrote in regards to the all-glass iPhone, which the firm had expected to sell for a premium. The firm also cited Apple's ongoing struggles countering surging memory prices and limited signs of progress in its AI efforts.
Several Wall Street firms have now posted the equivalent of a sell rating for Apple. Bloomberg estimated that at least six firms have made the move, matching a 2012 high, shortly after the death of founder Steve Jobs. In July, KeyBanc Capital Markets lowered its valuation to underweight due to concerns about iPhone demand.
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Sebastian Herrera