August 6, 2026  |  SIGN UP

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

OpenAI is cranking out product updates (almost) faster than we can write about them. Their latest move is releasing an ad carousel. It’s a decent step forward for OpenAI, which relied on a single ad format that features a headline, short description, an image and a link, up until this point.

Other questions we’re asking:

  • Is there a benefit to having ads launched on day one?
  • How are brands preparing for the holidays?
  • What’s up with the new indie agencies founded by Omnicom and IPG’s former staffers?
  • Who owns the creative brief?

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Top stories

 
 

MARKETING ON PLATFORMS

OpenAI brings product carousels to ChatGPT ads

It builds on OpenAI's product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.

RETAIL MEDIA REWRITTEN

Kroger’s AI shopping assistant has ads at launch

Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.

PARTNER INSIGHTS FROM T-MOBILE ADVERTISING SOLUTIONS

Brand playbook: Inside the next phase of retail media

In-store media helps brands follow discovery back to physical stores as foot traffic increases and in-store high-impact video delivers robust measurement and reporting — further underscoring in-store retail media’s value for brands.

MEMBER EXCLUSIVE

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.

A MESSAGE FROM TALON.ONE

Guide: WTF is agentic commerce?

Agentic commerce differs from earlier forms of automated shopping in that AI agents don't wait for human input to approve each step. They set a goal, evaluate options against structured criteria and execute on it.

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EVOLVING AGENCIES

Inside the indie agencies founded by Omnicom and IPG’s former staffers

Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies. 

THE CREATOR ECONOMY

Who owns the creative brief? Brands and creators are renegotiating the relationship

Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.

PARTNER INSIGHTS FROM 3C VENTURES

How marketers are evaluating transparency promises with limited visibility

Transparency has become a universal platform claim, but unlike the challenges of transparency in the media buying process — which are understood — a new focus of understanding is required for newer AI-powered, end-to-end planning and buying platforms.

 
 

Other things to know

 
 

PARTNER INSIGHTS FROM MOLOCO

How brands like Fetch are measuring true incrementality on CTV