Growth has a way of showing up before brands are ready for it. A TikTok spike or influencer mention can break a DTC e-commerce operation that is not built to respond to demand in real time. These moments create opportunities, but they also expose the limits of brand operations.

The brands that can capitalize on viral growth are the ones with fulfillment engines that flex fast enough to capture the moment. While most order fulfillment models are built for stability, rapid scaling requires adaptability.

Download this new guide from GXO Direct to learn more about:

• What to do before the next retail launch
• The challenges of global expansion
• Why the post-purchase experience is a key differentiator 
• Insights from high-growth beauty brands

Partner insights from GXO Direct