Digiday Daily
August 06, 2026
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OpenAI is launching an ad carousel that allows multiple products to appear within a single ChatGPT ad placement, at the bottom of a user’s conversation — the same way a typical single product ad would appear. A product carousel is a notable step forward for OpenAI, which for the past five months, has largely relied on a single ad format that features a headline, short description, an image and a link.

TOP STORY

Marketing on Platforms
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OpenAI brings product carousels to ChatGPT ads

It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.

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OTHER THINGS TO KNOW

  • Last chance: Enter the Digiday Awards by Aug. 7 to showcase the campaigns, companies and creatives modernizing media and marketing. Gain industry recognition alongside past honorees including Tripadvisor, OLIPOP, NFL and Digitas. Submit your entry today.
  • To prepare for adopting agentic AI technology the right way, this agent readiness self-assessment helps organizations determine where they stand and what they need to prioritize to establish an agentic-informed organization. Partner insights from Optable.
  • The most valuable influencer in a given category probably has no followers, no media kit and no idea they’re influencing anyone. They’re the leader of a friend group. When they pay, their friends do too. Partner insights from PayPal Ads.

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