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August 05, 2026
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Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads. This
isn’t the first time Sony has tried to build an ads business around its video games division. It’s made three prior runs at monetizing PlayStation’s audience through advertising rather than hardware or subscriptions.
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- Celebrate how your brand is redefining the modern in-store experience and how consumers engage with physical retail with the Next Gen Store Awards. Last chance to enter is August 21.
- Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Partner insights from Blockboard.
- Brands that invest in creative marketing outperform the competition and grow. Apple, known for its creativity, consistently reports remarkable growth, like a 36% increase in monthly engagement on Apple TV. Partner insights from
Cannes Lions.
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 Member exclusive |
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PARTNER INSIGHTS FROM 3C VENTURES
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PARTNER INSIGHTS FROM CONTENTFUL
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Member exclusive |
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