We came away from this year’s MozCon with pages of notes on AI search, attribution, crawling and agentic commerce. But the more we compared notes afterwards, the more it felt like every talk was pointing to the same underlying shift.
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t possible before.
Key Takeaways AI can be an extremely useful tool for content creation, but guest posting is one area where it can pay off to pull back. That’s because AI adoption is flooding editor inboxes with low-quality pitches and generic posts.
Key Takeaways For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing, that click-through rates were falling, and that something had changed in how Google surfaced content.
Google Trends now lets you compare up to 400 search terms across 8 groups of terms and up to 50 terms in each group. Previously, it was 125 search terms across 5 groups of terms and up to 25 terms in each group. That is a 220% increase, if my math is correct.
Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators.
