I am seeing signs of another Google Search ranking update with a lot of volatility hitting this past weekend again. This one started on Saturday, August 1st, and has continued thus far through today, August 3rd.
It was an honor to join Johan Roos and Deborah Perry Piscione at the 17th Global Peter Drucker Forum for a session with a title that left little room for abstraction: “The CEO Guide to Using AI.” Johan is a respected management scholar, educator,...
We came away from this year’s MozCon with pages of notes on AI search, attribution, crawling and agentic commerce. But the more we compared notes afterwards, the more it felt like every talk was pointing to the same underlying shift.
It doesn’t have to be well-crafted, historically important or aesthetically unique. It simply needs to be famous. Celebrity art is famous, with a story and thus emotional resonance. It’s a souvenir for our eyes, a chance to have proximity without ownership.
Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators.
