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JULY 31, 2026 |
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In this edition: |
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TOP STORY |
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Consumers are collecting memberships much faster than they're building habits. The average consumer now belongs to 17.4 loyalty programs, up 60% over the past decade, according to Upside’s “Escaping the loyalty plateau” report. But active participation has risen just 8% over the same period, to 8.4 programs. |
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Part of the reason is that joining has become almost frictionless. A phone number, email address, or app download is often all it takes, making it easy to sign up for every retailer you visit instead of choosing just one. |
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That has left retailers competing for the attention of customers who belong to several rival programs at once. |
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IN THE NEWS |
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Amazon builds a stronger retail ecosystem with AI, ads, and grocery. Q2 was buoyed by Amazon’s tentpole sales event, which we estimate generated $15.68 billion in sales for the retailer, a 7.1% increase YoY. |
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Taco Bell, Chipotle look to rebound quickly after cyclospora scare. Value is front and center in both chains’ efforts to stay relevant with customers and win back traffic. |
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Adidas uses the World Cup to build long-term brand momentum. The company expects its World Cup bounce to persist beyond Q2, especially in markets like Spain, where consumers continue to scoop up merchandise tied to the tournament winners. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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It's not just advertising that's shifting, younger consumers are actively seeking ways to disconnect from their devices and engage in physical experiences, prompting brands to rethink how they reach audiences. |
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This surge reflects a broader cultural shift as Gen Z and Gen Alpha trade digital feeds for real-world connections. |
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QUIZ |
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What percentage of GLP-1 users say their overall spending on health and wellness has increased since they started using these prescriptions? |
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A) 25% B) 35% C) 45% D) 55% |
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