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JULY 31, 2026 |
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In this edition: |
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TOP STORY |
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Advertisers who block news content are missing opportunities to reach engaged, high-value audiences while inadvertently undermining the financial foundation of quality journalism. |
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“Advertisers are allergic to the news, oftentimes for the wrong reason,” said Michael Weaver, senior vice president of business development and growth at Al Jazeera Media Network during EMARKETER’s Reframing Brand Safety in News Environments event last week. “But it's so neglected as a category, it's easy for a brand to distinguish itself when it really leans into the news.” |
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IN THE NEWS |
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Apple’s Services segment hit a snag in the latest quarter. Apple reported services revenues were up 12% YoY, but those Services revenues fell approximately $500 million below LSEG expectations. |
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Reddit posts 64% ad revenue jump, but Google dispute clouds outlook. Reddit reported its 8th consecutive quarter of revenue growth on Thursday, with both revenues and advertising growth continuing to climb. |
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Amazon builds a stronger retail ecosystem with AI, ads, and grocery. Amazon reported strong Q2 growth, although YoY comparisons were boosted by Prime Day moving into June from the third quarter last year. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Just over a year ago, Jason LaRose became the CEO of Bombas, inheriting a direct-to-consumer (D2C) sock company that had grown to over $300 million in revenue while maintaining its buy-one-give-one mission. |
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For LaRose, however, the company's success only underscored how much room it still had to grow. |
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"I looked at it and said, 'How is this not a multi-billion dollar global brand, especially considering it has 44% awareness but only 2% market share?'" said LaRose at last week’s CommerceNext event in New York City. |
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PODCAST |
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We discuss the biggest gaps between where Americans spend their time and where advertisers spend their money, the disconnect in social media, and why digital audio continues to be a dark horse. | | |
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