By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...

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Thursday, July 30, 2026

Chief Marketer

AI Ads Are Forcing the Industry to Get Privacy Right, Finally

By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later.

Search Engine Roundtable

Google Platform Properties Now Fully Live

Earlier this month, Google announced platform properties, a way to see content that you manage but on third-party platforms, including social platforms and video platforms.

Digiday

‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency

Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes.

Search Engine Roundtable

Daily Search Forum Recap: July 29, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google Search Console platform properties is fully live, it is cool...

Social Media Today

6 tips for building a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

Marketing Dive

Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.

Adweek

Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB

Fandom goes way beyond behavior and more insights for baseball’s top marketer.

CMSWire

The Best CX Leaders Design Backward From What Customers Feel

Confidence, relief, trust — that's where CX strategy should start. Not the CRM, not the copilot, not the workflow.Continue reading...

Digiday

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

Chief Marketer

There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure.

Adweek

Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer