Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to...

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Thursday, July 30, 2026

Digiday

‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency

Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes.

Chief Marketer

AI Ads Are Forcing the Industry to Get Privacy Right, Finally

By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later.

Marketing Dive

Degree sweats it out with subway commuters for New York summer campaign

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

Marketing Dive

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

Chief Marketer

How Evvy Uses Humor, Science & ShortForm Video To Rebuild Trust in Women’s Health

Laine Bruzek, CMO and Co-founder, explains why Evvy is productled, how humor and shortform video fit into a sciencebacked brand and where she draws the line on AI in health education.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Search Engine Roundtable

Google Search Doesn't Publish Precedence For Metadata In Conflict

Google's John Mueller confirmed it has not and likely won't publish publicly Google Search's defined order of precedence for metadata reconciliation. In other words, if you have conflicting signals you are sending Google, which signal trumps the other.

Social Media Today

6 tips for building a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

Search Engine Roundtable

Google Ads Target CPA & Target ROAS As Explicit Bidding Strategy Options

The Google Ads interface now shows Target CPA and Target ROAS as explicit bidding strategy options in the drop-down of bidding options.

CMSWire

The Best CX Leaders Design Backward From What Customers Feel

Confidence, relief, trust — that's where CX strategy should start. Not the CRM, not the copilot, not the workflow.Continue reading...

Neil Patel

TikTok Gives Creators More Control Over Keyword Metadata: What It Means for Social Search

Key Takeaways TikTok has introduced a new way for creators and brands to improve how their content is discovered.

Adweek

Norah O’Donnell Named 60 Minutes Correspondent as New Talent Announced

Four other reporters were named to the CBS News program