Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is...

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Thursday, July 30, 2026

Marketing Dive

Degree sweats it out with subway commuters for New York summer campaign

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

Chief Marketer

AI Ads Are Forcing the Industry to Get Privacy Right, Finally

By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later.

Social Media Today

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

Digiday

‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency

Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes.

Chief Marketer

The question isn’t whether AI changes hiring. It’s whether leaders are paying attention

As AI absorbs more of the tasks that once defined early careers — the research, the drafts, the foundational “grunt work” — media organizations are reckoning with a deceptively simple question: what happens to the people who were supposed to learn by doing it?

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Adweek

Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down

With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.

Neil Patel

TikTok Gives Creators More Control Over Keyword Metadata: What It Means for Social Search

Key Takeaways TikTok has introduced a new way for creators and brands to improve how their content is discovered.

Seth Godin Marketing

Eager to give up agency

We work so hard to have freedom and leverage and choice. And then, as soon as a social network, boss or cultural force instructs us to do something, we fold our tents and go along. Responsibility is scary.

Digiday

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

Search Engine Roundtable

Google Ads Lead Journey Mapping

Google Ads posted details about a new feature it calls "Lead Journey Mapping." Lead Journey Mapping is a visual drag-and-drop tool that allows lead generation advertisers to map their end-to-end customer journey within Google Ads.

Adweek

Experiential Is Central to Cannes Lions’ Evolution

This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger than anyone originally imagined.