By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...

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Thursday, July 30, 2026

Chief Marketer

AI Ads Are Forcing the Industry to Get Privacy Right, Finally

By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later.

Chief Marketer

How Evvy Uses Humor, Science & ShortForm Video To Rebuild Trust in Women’s Health

Laine Bruzek, CMO and Co-founder, explains why Evvy is productled, how humor and shortform video fit into a sciencebacked brand and where she draws the line on AI in health education.

Marketing Dive

Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.

Marketing Dive

Degree sweats it out with subway commuters for New York summer campaign

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

Digiday

‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency

Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Social Media Today

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

Seth Godin Marketing

Eager to give up agency

We work so hard to have freedom and leverage and choice. And then, as soon as a social network, boss or cultural force instructs us to do something, we fold our tents and go along. Responsibility is scary.

CMSWire

The Best CX Leaders Design Backward From What Customers Feel

Confidence, relief, trust — that's where CX strategy should start. Not the CRM, not the copilot, not the workflow.Continue reading...

Adweek

Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past

A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.

Search Engine Roundtable

Google Search Doesn't Publish Precedence For Metadata In Conflict

Google's John Mueller confirmed it has not and likely won't publish publicly Google Search's defined order of precedence for metadata reconciliation. In other words, if you have conflicting signals you are sending Google, which signal trumps the other.

Search Engine Roundtable

Bing Testing Pricing On Product Images

Microsoft seems to be testing showing pricing on the product images within the Bing Search organic results. Normally, Bing would show review stars on the product images and, below the image, show the price.