Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty...

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Wednesday, July 29, 2026

Marketing Dive

Hilton’s CMO on why brand marketing is an ‘irrational affinity business’

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.

Social Media Today

Gap Inc. opens creator program to employees

Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.

Hubspot

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent.

Search Engine Roundtable

Daily Search Forum Recap: July 28, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is testing related searches based on your browsing within Search...

Adweek

Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future

A new partnership offers a model for creative personalization at scale.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

Popeyes spices up agency roster to deliver better brand consistency

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

Seth Godin Marketing

The smush

When new creation technologies arrive, they make the best a little worse and the bad a lot better. Desktop publishing made every local garage sale sign a lot more legible, but can’t quite replace the hand-kerned and tweaked typography of the era before.

Search Engine Roundtable

New Google Ads Status: Has Improvements

Google Ads may have released a new ad status named "Has improvements." I don't see any other mentions of this status before the weekend, so I am thinking it might be new. Have you seen this one before?

Chief Marketer

The Brief: Boot Rooms and Beer Windows

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover the Febreze Boot Room Tour, folding pubs and Peroni Portals. SPORTS PLAYERS SMELL BAD. FEBREZE HAS A TOUR FOR THAT.

Digiday

D+ Research: Brands expand creator marketing strategies

This is an excerpt from our Digiday+ Research report “The marketer’s 2026 guide to creator marketing, including Duolingo, Ulta and YouTube,” which …

Marketing Tech

PropellerAds Upgrades NIKO AI Agent Into a Full Campaign Co-Pilot

The rebuilt agent lets advertisers run entire campaigns by chat, and early users are already seeing 2–4× more revenue and launching 11× faster.

Social Media Today

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.