Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty...

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Wednesday, July 29, 2026

Marketing Dive

Hilton’s CMO on why brand marketing is an ‘irrational affinity business’

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.

Social Media Today

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

Adweek

Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future

A new partnership offers a model for creative personalization at scale.

Search Engine Roundtable

New Google Ads Status: Has Improvements

Google Ads may have released a new ad status named "Has improvements." I don't see any other mentions of this status before the weekend, so I am thinking it might be new. Have you seen this one before?

Marketing Dive

Popeyes spices up agency roster to deliver better brand consistency

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Seth Godin Marketing

The smush

When new creation technologies arrive, they make the best a little worse and the bad a lot better. Desktop publishing made every local garage sale sign a lot more legible, but can’t quite replace the hand-kerned and tweaked typography of the era before.

Hubspot

How AEO drives higher-intent site visitors than other channels

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions.

Hubspot

What is a CRM data model? Objects and relationships

At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term.

Social Media Examiner

How Open-Weight AI Models Could Save Your Business Thousands

Worried about AI pricing model costs rising out of your budget? Curious whether there's a way to run capable AI models without paying premium subscription fees every month?

CMSWire

Are Marketing Campaigns Obsolete Because of AI?

AI removed the constraints that made mass campaigns necessary. Here's what should replace them.Continue reading...

Marketing Tech

PropellerAds Upgrades NIKO AI Agent Into a Full Campaign Co-Pilot

The rebuilt agent lets advertisers run entire campaigns by chat, and early users are already seeing 2–4× more revenue and launching 11× faster.

Chief Marketer

Three Advertising Industry Myths The Market Has Already Debunked

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.