Here is a recap of what happened in the search forums today, through the eyes of the Search Engine...

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Tuesday, July 28, 2026

Search Engine Roundtable

Daily Search Forum Recap: July 27, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Another week...

Marketing Dive

Canada Goose brings nature’s fringe to lifestyle marketing push

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

Social Media Today

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

Social Media Today

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

Digiday

Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators

The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Digiday

How AI costs are quietly reshaping principal media deals

The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco …

Search Engine Roundtable

ChatGPT Ads Manager Budget Changes, New Features, API & Ad Formats

OpenAI has released a number of new features and changes to ChatGPT Ads Manager over the past week or so.

Marketing Dive

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

CMSWire

Google Releases CCaaS 5.0, Adds Disposition Timing and API Chat Routing

The update also includes nearly two dozen fixes, though Google's CCaaS platform remains absent from Gartner and Forrester's latest market evaluations.Continue reading...

Seth's Blog

Optimizing yourself into a corner

Seth Godin's Blog on marketing, tribes and respect

Chief Marketer

The CPO Who Used AI To Revamp A CDP And Address His Own Health

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company.

Buffer

Buffer's Legacy REST API is being fully retired on February 1, 2027

We're retiring Buffer's legacy REST API on February 1, 2027. After that date, requests to legacy endpoints will no longer return data.