Here is a recap of what happened in the search forums today, through the eyes of the Search Engine...

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Tuesday, July 28, 2026

Search Engine Roundtable

Daily Search Forum Recap: July 27, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Another week...

Social Media Today

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

Social Media Today

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

Digiday

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.

Search Engine Roundtable

Google Ads Household Income Exclusions For PMax

Google Ads is reportedly offering a new exclusion type for Performance Max campaigns. This one is named household income exclusions, which is not new to Google Ads as a whole, but maybe for PMax campaigns.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Adweek

BMW Takes Corners to Court in a Kafkaesque Ad That Skips Car Clichés

As the cause of daily pain...why haven't corners stood trial prompts the ad?

Seth's Blog

Optimizing yourself into a corner

Seth Godin's Blog on marketing, tribes and respect

Marketing Tech

DMWF Spotlight: Sick of seeing the same ad three times? Your budget is too.

You have watched the same ad play three times in one break. Everyone has. Every repeat is an advertiser paying to irritate someone who already got the message. Here is the part almost no one catches.

CMSWire

Google Releases CCaaS 5.0, Adds Disposition Timing and API Chat Routing

The update also includes nearly two dozen fixes, though Google's CCaaS platform remains absent from Gartner and Forrester's latest market evaluations.Continue reading...

Marketing Dive

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Marketing Dive

Holiday planning needs a new playbook

For decades, holiday marketing rewarded the best planners.Success was measured by how accurately brands forecast demand, how early they secured media …

Adweek

Canva’s CMO on the Weekly Check-In That Keeps Product and Marketing in Sync

As AI reshapes Canva at speed, Zach Kitschke and his team are taking a seat alongside developers at roadmap meetings.