Every week brings a new acronym, a new era, a new thing you are supposedly already too late for....

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Monday, July 27, 2026

American Marketing Association

Research Insight | Ad Retargeting is Overrated

Read more about Research Insight | Ad Retargeting is Overrated - from American Marketing Association

CollegeVine

Explore IPEDS enrollment data in plain English

Benchmark enrollment, net price, and outcomes across 4,000+ institutions simply by asking.

The Ahrefs Blog

5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data

Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some…Read more ›

Fortune

The Miami Heat, LeBron James, and prediction markets: How a ‘mistake’ social media post turbocharged a $245 million...

“There’s a market for everything, and I think people have recognized that there’s a market for everything,” Georgetown’s Marty Conway told Fortune.

CMSWire

Salesforce's $1.6B VA Deal Is the Latest Marker in a Booming Government Contact Center Market

Salesforce, NiCE, and Genesys are all racking up billion-dollar government wins — but increasingly for two different jobs.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

Marketers’ latest AI conundrum: An environmental footprint left unmeasured

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.

Search Engine Roundtable

Daily Search Forum Recap: July 24, 2026

Here is a recap of what happened in the search forums today...

Duct Tape Marketing

The 5 Stages From Operator to Owner

The 5 Stages From Operator to Owner written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode Overview Every agency founder wants out of the day-to-day grind eventually.

Hubspot

Which SEO tools are worth it for small businesses?

There are an abundance of SEO tools for small businesses.

Adweek

By Fearing Wokeness, Marketers Are Hitting the Snooze Button on Growth

Investing in diverse media is not woke—it's following the money.

The Ahrefs Blog

AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers

Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering.

Chief Marketer

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.