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Thursday, July 23, 2026

AI Traffic Conversion Rates: New Research from 97 B2B Websites and 29M visits

Search Engine Roundtable

Google Ads Moved Missed Opportunities From Labs To Recommendations Tab

Google Ads has moved the formerly known as "Missed Growth Opportunities" from Labs into the official Recommendations tab and under the new name of "Missed Opportunities." This shows you your missed clicks, conversions and conversion value metrics.

For Momentum

The ROI of Well-Being: How Nonprofits and Corporations are Teaming Up for Workplace Mental Health

By: Mollye Rhea Today’s corporate leaders recognize that workplace mental health isn’t just a wellness benefit. It’s a core barometer

Hubspot

Do backlinks matter for AEO (answer engine optimization)?

Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast.

Search Engine Roundtable

Google Ads Appeals Limits Set To 6 Months

Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Hubspot

AI SEO tools small businesses actually use

AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive.

Social Media Today

Pinterest advises brands to update their catalogs

In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions and better titles help with discovery.

Marketing Dive

Hanes embraces risqué marketing in creative shakeup for basics brand

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

Chief Marketer

AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else.

Chief Marketer

Three Things Publicists Would Like to Tell Their Journalist Friends

What are the most common tropes publicists wish reporters knew about communications jobs?

CMSWire

Why Martech Consolidation in 2026 Requires Fixing Workflows, Not Just Cutting Vendors

Cutting martech licenses won't fix broken workflows or ungoverned AI agents. Here's what StackAI, Semrush and D-ID say actually works.Continue reading...

CMSWire