Hey Iza,

When you consider using AI, you’ll likely look at your existing processes first. It’s only natural to then ask, “How can I do what I already do but better or faster?”

But there’s another angle to consider: What does AI make possible that you were unable to do previously? What new frontiers does it open up?

In this issue, we share how a marketer with no coding experience tapped into a previously unavailable data source to find a new audience and new customers.

And that’s the magic of these new tools, they open up the landscape and empower those closest to the problem to find a solution.