Hi Tupolef, 

Today we're launching our Summer Membership Drive, and we're doing something a little different.

Instead of simply asking for support, we're opening the books and sharing how our journalism is funded, how that funding has changed in recent years, and why reader support is becoming increasingly important to our future.

For decades, our journalism has been free and accessible to everyone. No paywall. No subscription required. Just independent local reporting available whenever you need it.

But the economics of local journalism are changing.

Advertising revenue across the industry continues to shift. Search traffic is becoming less reliable. AI is reshaping how people find information online. Meanwhile, the need for strong local journalism has never been greater.

That's why we've published a new transparency report explaining exactly how our newsroom is funded and the challenges we're working to overcome.

If you believe independent local journalism matters, we're asking you to become a member or make a contribution today.

Our goal is to raise $12,500 by August 9 to help sustain the reporting, storytelling, investigations, arts coverage, restaurant reviews, newsletters, and community journalism our readers rely on every day.

Most importantly, your support helps us continue keeping our journalism free and accessible to everyone.

If you've been thinking about becoming a member, now is the perfect time. Monthly members provide reliable, year-round support that helps us plan ahead and invest in future reporting, projects, and resources.

Thank you for investing in Dallas Observer and the work we do for our community. 

With gratitude,

Chelsey Dequaine-Jerabek
Executive Editor, Voice Media Group

P.S. Sharing this email with a friend who values trustworthy news is another great way to help us hit our goal before August 9.

Dallas Observer thrives because of support from people like you. Campaigns like this are essential to sustaining our work. If you give today, you’ll be removed from the rest of this campaign. Thank you for being part of this community.

Questions? See our FAQs or send us an email at supportus@dallasobserver.com