July 20, 2026  |  SIGN UP

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

The race to establish a winning LLM strategy continues. This time, it’s taking the form of “LLM honeypotting.” Don’t worry, here’s what that means. In addition, publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.

Other questions we’re asking:

  • What’s Accenture and Whalar’s playbook for the creator economy?
  • Is being anonymous beneficial to any creator’s business?
  • How are creators overtaking Hollywood?

All our media news.

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THE BUSINESS OF AI

What is is LLM honeypotting?

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”

MEMBER EXCLUSIVE

Media Briefing: AI visibility is becoming publishers’ newest currency

Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.

PARTNER INSIGHTS FROM PATIENTPOINT

Case study: Programmatic strategies for health and wellness businesses

Between securing attention and earning trust, reaching audiences in the health and wellness space is challenging and often requires more to win them over. Download this case study to see how one healthcare company improved its strategies.

THE CREATOR ECONOMY

Accenture and Whalar on their playbook for the creator economy

Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.

A MESSAGE FROM CELTRA

Live session: Tools and tech needed for highly regulated industries

Register for this live session on Aug. 5 at 10 a.m. ET for insights into how fast-moving, highly regulated industries — Crypto.com and OG — pulled off campaigns at speed, from brand launch to major sporting moments. Can't make it? Register, and we'll send you the on-demand recording after the event.

Register now

 

THE CREATOR ECONOMY

Why a once-anonymous creator unmasked herself to build a bigger media brand 

Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.

THE CREATOR ECONOMY

Creators are crashing through Hollywood, but there’s a ceiling

Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.

PARTNER INSIGHTS FROM 3C VENTURE

How marketers are evaluating transparency promises with limited visibility

Transparency has become a universal platform claim, but unlike the challenges of transparency in media buying — which are understood — a new focus of understanding is required for newer AI-powered, end-to-end planning and buying platforms.

 

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PARTNER INSIGHTS FROM TALON.ONE

How agentic AI is reshaping the consumer journey