Digiday Daily

July 20, 2026

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They were one of the main conduits for fandom this tournament for broadcasters and advertisers alike.

TOP STORY

The Creator Economy

Five things the World Cup taught marketers about creators

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.

OTHER THINGS TO KNOW

Join us on Thursday, July 23, from 5:00 to 8:00 p.m. for an evening of networking, insights and conversation at the New York City offices of Crossmedia, a leading independent agency. Together, we’ll explore the unique opportunities and challenges facing independent agencies today.
To prepare for adopting agentic AI technology the right way, this agent readiness self-assessment helps organizations determine where they stand and what they need to prioritize to establish an agentic-informed organization. Partner insights from Optable.
Many purported paradigm shifts have come and gone. While most are simply old ideas with new packaging, there’s a genuine signal front and center that the industry has consistently underutilized: carrier data. Partner insights from Blis.

MEDIA & PLATFORMS

The Creator Economy

'It's a CEO conversation,' Accenture and Whalar on their playbook for the creator economy

Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.

Strategizing for the Future

WTF: W3C’s Attribution API?

What marketers, publishers, and ad tech companies need to know about some of the latest proposals in browser-based ad measurement.

Member exclusive

Media Buying Briefing: China remains a tough market for holding companies to figure out

The Chinese ad market has slipped away from holding companies that previously looked east for future growth.

PARTNER INSIGHTS FROM CELTRA

Live case study: Unlocking new strategic possibilities through real-time creative

Join this webinar on Aug. 5 to learn how brands in fast-moving, highly regulated industries, like gaming, crypto and healthcare, are building real-time marketing campaigns meant for the modern age. Can’t make it? Register, and we’ll send you the on-demand recording.

PARTNER INSIGHTS FROM 3C VENTURES

Benchmark guide for marketers sorting through agentic AI claims

With autonomous and agentic capabilities now widely marketed, marketers struggle to evaluate each option, as publicly verifiable evidence of true autonomous, multi-step AI execution at scale remains limited. Benchmark frameworks help them sort through such claims.

ICYMI

Member exclusive

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.