The feature allows brands to amplify organic customer call-outs and reviews, converting those...

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Friday, July 17, 2026

Social Media Today

X offers Mention Boosts to Premium Business subscribers

The feature allows brands to amplify organic customer call-outs and reviews, converting those posts into promotional campaigns.

Search Engine Roundtable

Google Ads Performance Max Product Reporting Now Uses All Networks

Google Ads updated its Performance Max product level reporting back on June 15th. This report now uses data from all Performance Max networks, rather than the subset it previously pulled from.

Social Media Today

YouTube highlights brand partnerships with sports creators

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.

Search Engine Roundtable

Daily Search Forum Recap: July 16, 2026

Here is a recap of what happened in the search forums today...

Social Media Examiner

Writing Winning LinkedIn Content, Without AI

Struggling to get traction on LinkedIn despite posting consistently? Wondering what separates content that stops the scroll from posts that actually get shared?

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Duct Tape Marketing

Why Great Leaders Change Feelings Before Minds

Why Great Leaders Change Feelings Before Minds written by John Jantsch read more at Duct Tape MarketingCatch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you to play it safe?

Adweek

Phia’s Alleged Scheme Goes Beyond Ordinary Affiliate Fraud

Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not.

Adweek

Retail Media’s Next Evolution: Getting Into Content

But some ad buyers wonder if branded content undermines the core value prop of driving sales.

Marketing Dive

Skechers shifts big chunk of global media biz to Horizon Global

The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.

Digiday

Why a once-anonymous creator unmasked herself to build a bigger media brand

Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.

Marketing Dive

Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

Digiday

Stagwell is building its own AI media curation marketplace

The challenger holdco is developing an AI-powered pool of curated ad inventory for clients. Here’s how it’s supposed to work.