July 16, 2026 | SIGN UP

Sara Jerde
DIGIDAY, MANAGING EDITOR

Investment in digital video is on the way up, but trust in premium inventory isn’t. In sports marketing, that trust has led marketers looking to secure more, longer-term relationships with athletes. And, of course, niche creators.

Top stories

MARKETING ON PLATFORMS

Digital video ad spending is booming — trust in premium inventory isn't

Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.

THE SPORTS MARKETING PLAYBOOK

What Ally Bank learned from building a sports marketing strategy before the market caught up

Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.

PARTNER INSIGHTS FROM OPTABLE

How agent-ready publishers set themselves up for long-term success

To adopt agentic AI at scale, organizations need to prioritize critical areas of agentic readiness. Publishers who have invested in identity infrastructure for privacy compliance are already ahead, as agent readiness and identity readiness are the same project.

BRANDS IN CULTURE

SharkNinja’s new growth strategy runs through comedy creators

Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.

A MESSAGE FROM CELTRA

Live case study: How Crypto.com builds real-time marketing campaigns at speed

On Aug. 5 at 10 a.m. ET, join this live session to learn how Crypto.com unlocked new strategic possibilities through real-time creative with tricks for navigating highly regulated industries, like gaming, finance and healthcare.

Register now

MARKETING ON PLATFORMS

Reddit questions if AI data deals could hurt its ad business

Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.

BRANDS IN CULTURE

Brands won this season of ‘Love Island USA’

Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.

PARTNER INSIGHTS FROM CANNES LIONS

Creative investment drives business growth

Creative investment translates into improved business performance. Interbrand analyzed 50 businesses and found a 2.7% rise in profitability and 4.7% growth in market capitalization in the year following a Cannes Lions award win.

Other things to know

PARTNER INSIGHTS FROM ADJUST

How mobile gaming companies keep performance intact while migrating measurement systems

With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive.