Introducing the First Monthly Challenge: 30 Days of Posting to Help You FINALLY Get Started

PSA: You are never going to get clarity sitting on the sidelines.

Every time I’ve started something new in the online space to make money over the last 8 years, I really had no idea what the hell I was doing, I’d just go for it and figure it out along the way. Kind of like with Substack, it’s new territory but I’m here, doing it.

I see this all the time. People who have been thinking about starting for months. People who have the idea, have the niche, have the desire, but just have not posted yet. People who have no idea, no niche, but have the desire to do something. And they are waiting for the perfect moment or the perfect setup or the perfect level of confidence before they start. And I want to tell you with so much love… that moment is not coming. EVER.

When you start creating content, something shifts. You start to see what resonates. You start to see what people respond to. You start to get comments and DMs that tell you exactly what your audience needs from you. And that information, the real data from real people engaging with your real content, is worth more than any course or strategy session or amount of time spent planning.

But here is the thing that stops most people before they ever get there.

They do not know what to post.

And so they do not post anything. And another week goes by. And another month. And they are still sitting in the same place wondering why nothing has changed.

That is exactly why I created this.

Starting in August I am running the very first monthly challenge for my paid subscribers. And this one is specifically designed for the person who has been meaning to start and just has not yet. Or the person who posts inconsistently because they run out of ideas. Or the person who sits down to create content and stares at a blank screen until they give up and scroll instead.

Hear me LOUD and CLEAR, I don’t care if you don’t even have a social media account yet, I don’t care if you posted for 3 weeks and then fell off for two months, I don’t care if you have absolutely no idea what you would post about, this WILL help you. This is step ONE. & I’m holding your hand through it.

Here is exactly what you are getting every single Wednesday in August:

👉🏼 Two content prompts per day for the entire week. Specific text on screen, the exact words that go on your reel, that you can take and plug directly into your niche. You film it on your own B-roll and post it. That is it.

👉🏼 A master list of audio to choose from each week. So you never have to spend 20 minutes scrolling through sounds trying to find something that works. It is already curated and ready for you.

👉🏼 A caption outline for every single prompt. So you know exactly what to write, how to open it, and what call to action to use. The whole thing is done. You just fill in your specific details and post.

And here is what I want you to understand about why this matters so much beyond just having content to post.

Posting consistently for 30 days is going to do something for you that no amount of planning ever will. It’s going to help you practice, remove the biggest barrier there is that you don’t even know what/how to grow an account. It is going to show you what works. It is going to build your content library. It is going to give you real analytics to look at, real data about what your audience responds to, what makes them follow, what makes them save and share. And that data is going to tell you exactly what direction to take your business so that you can start making money before the end of 2026.

Maybe you will discover that your audience loves your home organization content and a digital product around that is the obvious next step. Maybe you will find that people keep asking you about your fitness routine and that becomes your niche. Maybe you will realize that the thing you thought you wanted to talk about is not actually resonating and something completely different is. You will not know any of that until you start posting. And after 30 days of consistent content you will have more clarity about your direction than you have gotten from months of thinking about it.

This is how you figure out what people need from you. You show up. You post. You pay attention. And you let your audience tell you.

I am going to be holding your hand through every single day of it. You will never wonder what to post. You will never run out of ideas. You will never have to figure out the caption or the audio or the hook on your own. It is all done for you. You just have to show up and film it.

Here is the timeline so you know exactly what is coming and when.

Next Wednesday July 22nd I am dropping a paid deep dive on finding your rough draft niche idea, what you are going to start posting about and how to use AI to get clear on it fast. You do not need a perfect niche. You just need a starting point. And this article is going to get you there.

The following Wednesday July 29th I am dropping a paid deep dive on filming B-roll content, what to film, how to film it, how to build a content library before the challenge even starts so you are ready to go on day one.

And then the challenge begins in August. Every Wednesday your new week of prompts drops. Two prompts a day. Trending audio. Caption outlines. All of it handed to you and ready to go.

This is exclusively for paid subscribers. And every single month there will be a new challenge, a new focus, a new outcome, something that keeps building on what you learned the month before. August is about getting you posting. September will take it further. And it just keeps going from there.

If you have been waiting for a sign to finally start, this is it.

You do not need to have it all figured out before you begin. You just need someone to hand you exactly what to post and hold you accountable to actually doing it.

That is what this is.

And your first month you get 30 days of content completely handed to you plus two paid deep dives that are going to change how you think about content and growing on social media.

And just so you know, the challenge is only part of what you get as a paid subscriber.

I also drop paid deep dives on everything that goes into building a real online business. We are talking email marketing, funnels, affiliate marketing, digital products, automation, AI tools, content strategy, growing on social media, the real stuff, with real numbers, from someone who has actually done it.

P.s. if you need a little proof I know what I’m talking about, I’ve grown my new Instagram account to over 7,400 followers in 36 days. I thought it was 46, but I counted wrong. 7,400 FOLLOWERS IN 36 DAYS.

Come do this with me.

[Subscribe here and join the August Posting Challenge 👇🏼]

You literally have nothing to lose at this point.

Ashley Lochen