The move will help people see more updates from profiles they follow, although the tweak seems...

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Wednesday, July 15, 2026

Social Media Today

X boosts the posts of users’ mutuals

The move will help people see more updates from profiles they follow, although the tweak seems like it shouldn’t have been needed.

Search Engine Roundtable

ChatGPT Ads Manager Gains Attributed Sales Value & Sales ROAS & Products

OpenAI has added new metrics to the ChatGPT Ads manager advertiser control center. The new metrics include Attributed Sales Value and Sales ROAS.

Social Media Today

Google expands ad frequency controls

Advertisers can now apply exposure optimization options to video campaign groups across multiple promotions.

Hubspot

Best content optimization tools for ROI-focused teams

Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.

Marketing Dive

Advertisers don’t trust CTV inventory despite climbing spend: IAB

Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Search Engine Roundtable

Google Ads Asks For Justification When Requesting Removal Of Access

Google Ads is now asking you to note a justification for when you request the removal of access for a user in your Google Ads account. Then that request is sent to another administrator for approval, with the justification you entered.

Marketing Dive

How Dollar Shave Club uses generative AI to unlock advertising creativity

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.

CMSWire

Qualtrics Rebuilds Sales Leadership as Yearlong Executive Shakeup Continues

Three of five new hires sit inside sales, as CEO Jason Maynard reshapes the company's leadership bench, including a poach of a former Medallia VP and GM.Continue reading...

Distilled

How do I measure the pipeline contribution of paid media?

Ask a B2B marketing team how paid media is performing and you’ll get a confident answer: cost per click is down, conversion rates are up, ROAS looks healthy.

Adweek

Meet the People Cracks the Southern Market With LOOMIS Acquisition

Indie holdco bets on Dallas-based creative and media agency's 'underdog' culture to break into the region

CMSWire

A 10-Principle Maturity Model for AI-Ready Brand Content

Only 40% of martech leaders say they're AI-ready. A 10-principle maturity model could help close the gap.Continue reading...

Adweek