Here is a recap of what happened in the search forums today...

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Tuesday, July 14, 2026

Search Engine Roundtable

Daily Search Forum Recap: July 13, 2026

Digiday

How streaming creators built a new broadcast blueprint at the World Cup

Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues

Marketing Dive

Rockstar Energy’s CMO on turning latent brand value into market share

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.

Marketing Dive

In customer service, third-party gen AI tools are beating brand chatbots

While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.

Social Media Today

EU Commission preliminarily finds Meta apps addictive

The design of Instagram and Facebook violates the Digital Services Act, according to the commission, which cited features such as infinite scroll and autoplay.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Social Media Today

Instagram will charge for AI access

In a weekly Q&A, Chief Adam Mosseri said artificial intelligence models “are very expensive to run,” forcing the company to “either throttle people or ask them to pay.”

Digiday

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half

As the media industry absorbs the massive amount of accounts changing hands in the first half of 2026 — and braces for what could be an equally …

Seth's Blog

The hedonic treadmill

Seth Godin's Blog on marketing, tribes and respect

Brian Solis

The Four AI Cultures Defining the Future of Business at Different Speeds and Scale

We proudly launched ServiceNow Futures this year. We are a future-forward team of futurists, innovation officers, and futures engineers inside ServiceNow.

Buffer

I Built a Workflow That Reads My Community's Slack and Writes a Week of Posts in My Voice

My community asks 80 questions a week in Slack. I built a pipeline that turns the best ones into a week of posts in my voice, using the Buffer API.

Search Engine Roundtable

Google Tests Sticky Sponsored Results With Gray Curved Borders, Again

Google is testing a slight update to the sticky sponsored results interface that it tested back in September 2024. Note: A version of this was launched in October 2025, but this interface has a thinner and smaller sponsored label and uses curved borders.

Fortune

TIAA’s CEO shares her advice for separating your personal identity from your title

"I rent my title. I own my character," TIAA CEO Thasunda Brown Duckett recently told Fortune