GA Linking and Campaign Data Import are two Google Analytics setup steps that most advertisers...

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Tuesday, July 14, 2026

Distilled

Are You Getting the Most Out of Google Analytics?

GA Linking and Campaign Data Import are two Google Analytics setup steps that most advertisers overlook.

Marketing Dive

In customer service, third-party gen AI tools are beating brand chatbots

While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.

Search Engine Roundtable

Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured

Google Ads has updated the conversion actions overview statuses it shows in the Google Ads user interface. Now there is misconfigured, awaiting conversions and even removed as new statuses, that replaced inactive, no recent conversions and other.

Digiday

How streaming creators built a new broadcast blueprint at the World Cup

Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues

Search Engine Roundtable

Google Business Profiles New Collected Info (Visuals)

A few weeks ago we reported on a new Google Business Profiles help document change that talks about the Collected Info action. Well, I have not seen it live yet and most have not, but we have a screenshot of what it looks like when it does go live.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

Rockstar Energy’s CMO on turning latent brand value into market share

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.

Buffer

The Buffer Plugin for TRMNL Is Here, and We're Giving Some Devices Away

How a personal plugin for an e-ink desk display became an official TRMNL integration, and why we're giving away devices to celebrate.

Social Media Today

EU Commission preliminarily finds Meta apps addictive

The design of Instagram and Facebook violates the Digital Services Act, according to the commission, which cited features such as infinite scroll and autoplay.

Social Media Today

TikTok launches AI literacy measures

The app created a guide for spotting artificial intelligence usage and is about to introduce a learning hub designed to teach practical detection skills.

Adweek

Sephora’s Second Shot at the UK Is Influencing Its Global Expansion

After its 2005 retreat, the beauty giant’s U.K. comeback is built on hyperlocal nuance, a strategy it’s already exporting worldwide.

Brian Solis

In the Era of AI, Human Experience is the Killer App

I had the privilege of keynoting UserTesting conferences in San Francisco and New York. It was my third and fourth UserTesting event respectively, which I guess makes this a situationship now.