Brands can now better assess how well their custom artificial intelligence Business Agents are...

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Monday, July 13, 2026

Social Media Today

Meta adds new metrics to track business chatbot performance

Brands can now better assess how well their custom artificial intelligence Business Agents are navigating customer queries and handling responses.

Fortune

Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’

Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI’s impact on the profession and how the CMO role is evolving

Digiday

The Home Depot sees Hispanic market as a ‘huge growth opportunity’

While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.

Buffer

The Best MCP Servers for Social Media: The 8-Tool Stack I Use Every Week As A Creator

For a long time, my ideas were scattered everywhere. Some were in my Notes app. Others were screenshots on my phone that I’d never opened again, or buried in old Claude conversations. Sometimes I'd remember a good line from a voice note I recorded months ago,

Search Engine Roundtable

Daily Search Forum Recap: July 10, 2026

Here is a recap of what happened in the search forums today...

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Digiday

Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.

Contently

Measuring Content ROI in Long Finance Sales Cycles

Finance deals close months after the content that influenced them. How to measure content ROI across long sales cycles and large buying committees.

Chief Marketer

Cannes-terview: Why Nespresso Prefers Unfiltered Conversations

What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing.

Social Media Today

Meta launches Muse Spark 1.1

The new multimodal reasoning model will offer a paid tier for developers as the company pursues monetization avenues for its artificial intelligence projects.

SEMrush Blog

Google Search Console adds social and video reports

Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.

Blogging Wizard

This Is The Easiest Way To Understand Your Audience On Social Media

Do you ever wish you had a clearer picture of your audience on social media so you could create better content for them? Or better yet, just ask them directly...

Adweek

Gen Z’s Short Attention Span Is a Myth. Here Are 5 Keys To Capturing Their Interest.

Gen Z isn't incapable of paying attention, they're just decisive about what deserves it—especially in today’s over-saturated media environment.