Hi Chud

Small is not a compromise. It's the whole point. 

There's a belief that stops a lot of people before they start.

The idea that to build something worth building, you need a big idea. A wide market. Something that scales from day one.

It isn't true.

You need one type of person with one specific problem. Confirm they would pay to have it solved. Then build the simplest possible solution.

That's the entire starting point.

Think about a local GP. He doesn't treat every patient who walks through the door with a blanket approach. He listens. He identifies the specific problem in front of him. He applies the right solution for that person.

That specificity isn't a limitation. It's what makes him effective.

The same logic applies here. The narrower your focus at the start, the easier it is to find the right person, confirm the problem is real, and build something they'll actually pay for.

You can go wide later. You can scale later. But starting wide is how most people end up building something for nobody in particular.

One person. One problem. That's where it begins.

More on how that looks in practice in the next email.

Adrian.