Speaking of AI models: Meta’s Superintelligence Labs, led by Alexandr Wang, has launched a pair of its own.
The first, called Muse Image and accessible today, is an image generation model that can create realistic images for users on Instagram and WhatsApp.
“It follows instructions faithfully, edits with precision, composes from multiple references, and draws on Instagram for social context,” the company
wrote in a blog post. “It also brings agentic tool use capabilities and integrates with Muse Spark,” Meta’s SL-built large language model.
The second, Muse Video, is an AI video generator—but it’s only in “preview,” slated for availability in the Meta AI app in the coming months.
“It offers competitive performance in prompt adherence, visual fidelity, and temporal consistency,” the company wrote. “We’re investing in areas with current performance gaps, such as audio-video synchronization and physically accurate fast motion.”
Both models arrive on the scene with plenty of rapidly developing competition from Adobe, Google, and OpenAI, among many others. But the Muse models’ true potential is in Meta’s distribution, thanks to the 3.58 billion daily active users it counts across its properties.
—AN