AI has crossed a threshold — nearly two-thirds of consumers can no longer tell when they've been talking to AI versus a human. But when AI goes wrong, consumers blame the brand by nearly three to one.

This report surveys 693 U.S. consumers across seven high-stakes industries to benchmark shifting attitudes toward AI across the buying journey, reveal a critical response-speed gap that's costing brands conversions, and show where marketing and CX leaders should invest next.

Sponsored by Invoca