Founded in 1837, the agriculture machinery company has partnered with MLB and been active on...

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Thursday, July 2, 2026

Marketing Dive

How John Deere steeps its brand story in its American heritage

Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.

Marketing Dive

How brands can improve chances of showing up in AI search overviews

How a query is worded greatly impacts if a brand will show up in AI search results, with category searches being the most favorable to brands.

Social Media Today

YouTube celebrates America 250

Features include interactive games such as a coloring book of U.S. parks and a collection of specialized content to celebrate the nation’s anniversary.

Fast Company

Why brands should lean into moments of industry chaos

The opportunity to truly innovate and bring trust through transparency is strong.As a startup founder, I understand the impulse to reduce risk wherever possible. After all, you’ve already embarked on an uncertain journey by building a brand from the ground up.

Digiday

How beauty brands are popping up around World Cup festivities

Beauty and skin care in particular have taken a bigger spotlight this year, exemplifying just how closely beauty and sports have become intertwined.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Digiday

The Economist launches new audio and video tier targeting younger subscribers

The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.

Social Media Today

Meta adds custom Instagram Stories features for glasses

The company’s artificial-intelligence-powered glasses will be able to capture and post multi-camera and motion capture formats.

The Ahrefs Blog

How to Use Reddit for SEO (The Right Way)

Reddit ranks #2 in the US with 727.3 million estimated SEO traffic per month, above YouTube and Amazon. It’s also the second-most-cited domain across AI platforms with estimated traffic of 1.2 billion visitors a month, behind only YouTube and ahead…Read more ›

Adweek

Kimberly-Clark’s Patricia Corsi Set to Exit Following Kenvue Acquisition

Carlos De Jesus will become Kimberly-Clark's chief growth officer once the deal closes, as expected later this year.

CMSWire

Siteimprove Embeds Accessibility Agent in Claude, Figma & VS Code

A new MCP server pushes compliance checks upstream into the AI tools where designers, developers and marketers now build digital experiences.Continue reading...

Distilled

Bad Data Means Bad Decisions

There’s a question I heard from a platform partner recently that has stayed with me. We were discussing campaign performance and they asked, completely sincerely: “Does the client even care about incremental revenue?” I was stunned.

Chief Marketer