Meta CEO Mark Zuckerberg (left) and CTO Andrew "Boz" Bosworth in Menlo Park, California, on Sept. 17, 2025.David Paul Morris/Bloomberg/Getty ImagesI heard this cloud computing stuff’s gonna be big. Huge!
Mark Zuckerberg’s Meta is reportedly planning to build its own cloud infrastructure business, selling access to AI compute and pitting the card-carrying Magnificent 7 member against three others: Amazon, Microsoft, and Google.
Meta shares jumped more than 10% on the news.
According to
a new Bloomberg report, Meta’s plans—which remain in flux—involve letting developers pay to access and run AI models, including Meta’s new Muse Spark, hosted on its infrastructure.
The Facebook parent is also considering selling raw computing capacity à la neocloud companies like CoreWeave, according to the report.
It’s not hard to see how Meta arrived at this idea. Like every publicly traded tech firm, it’s under investor pressure to show returns on eye-watering AI spending (Meta predicts 2026 capital expenditures of up to $145 billion), and layoffs (about 10,000 so far this year) will only get it so far.
Add in the supply-constrained AI market, and it suddenly makes sense why Meta would want to enter a business that has entrenched, deep-pocketed competitors. (And I mean entrenched: In March, market leader Amazon celebrated 20 years of AWS, and a 2026 revenue run-rate of $150 billion.
Cough.)
Formidable, yes. But success in this area would give Meta a robust revenue stream that isn’t attached to its bread-and-butter advertising business, which drives all but 2% of the company’s total revenue. There’s precedent here from Google: Today, 1 in 4 dollars that the company collects is
not attached to advertising, thanks to its 18-year-old cloud business.
—AN