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Tuesday, June 30, 2026

Act-On

The More AI Advances, the More Lifecycle Marketing Matters

As AI makes marketing execution easier, lifecycle marketing becomes a key competitive advantage. Learn why customer journeys matter more than ever.

Fortune

How smart employers are turning the World Cup into a workplace win

Streaming watch parties from the conference room and buying drinks to work at the bar. Meet the bosses embracing the World Cup.

Search Engine Roundtable

Google Ads PMax Product Reporting By Asset Group & View Audience Segments

Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend.

Digiday

‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play

50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.

Hubspot

What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Digiday

Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

Brian Solis

Yahoo Tech: To infinity and beyond! How AI is reshaping the workplace

via Vicki Salemi, Tribune Content Agency, published in Yahoo!

Adweek

Some Unilever Brands Are Going All in on Social Marketing

CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift.

Marketing Dive

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.

Adweek

Why Desire Is an Emerging Competitive Advantage

This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, […]

Hubspot

Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too?

Social Media Today