50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all...

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Tuesday, June 30, 2026

Act-On

The More AI Advances, the More Lifecycle Marketing Matters

As AI makes marketing execution easier, lifecycle marketing becomes a key competitive advantage. Learn why customer journeys matter more than ever.

Digiday

‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play

50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.

Fortune

How smart employers are turning the World Cup into a workplace win

Streaming watch parties from the conference room and buying drinks to work at the bar. Meet the bosses embracing the World Cup.

Digiday

Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

Search Engine Roundtable

Daily Search Forum Recap: June 29, 2026

Here is a recap of what happened in the search forums today...

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Social Media Today

Meta tries to limit liabilities in child harm cases

The company is lobbying lawmakers in California to protect itself from a proposed bill that could fine companies up to $1 million per child, per Politico.

Chief Marketer

Experiential Marketing Trend of the Week: Think Pink

If you thought 2023’s “Barbie” movie summer was the end of the pink trend, think again. Brands have been leaning into the bubblegum palette to spark feelings of playfulness, creativity, coziness and, often, empowerment in their activations.

Search Engine Roundtable

Google Breaks Out Where Local Inventory Ads & Free Local Listings Are Available

Google has now specified exactly which regions local inventory ads and free local listings are available.

Distilled

Why Your Google AI Max Isn’t Working (It’s Not the AI)

The conversation in paid search right now is all about AI. AI Max, agentic search, automated bidding. The capabilities are genuinely impressive and the excitement is justified.

Harvard Business Review

Tailor Your Digital Strategy to Reach Every Customer

Leaders need to align design, decision rights, and governance with each go-to-market model to unlock growth.

Social Media Today

YouTube adds AI-powered comment filtering

The new tools allow channel managers to group similar comments together for review, reply or deletion, streamlining control of user responses.

Marketing Dive

How Instacart is cultivating full-funnel marketing with video, AI

Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.