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UK Publishers Move to Bill AI Companies for Scraping, as France Shifts the Burden of Proof and Report Shows 0% Traffic Redirected from Google Ai Mode to Danish Publishers
Publishers in the UK are taking a more assertive stance on AI scraping, with a coalition of news organisations announcing plans to send invoices directly to AI companies for unauthorised use of their content and to pursue legal action against those that refuse to pay. The move resonates with a parallel legislative push in France, where the Darcos Bill was proposed, that would fundamentally rebalance copyright disputes between creators and AI developers. The French proposal addresses the information asymmetry between rights holders and AI providers: rather than requiring the copyright owner to prove that a work was actually present in training data or otherwise used by the AI system, the bill creates a rebuttable presumption of use. The bill passed the French Senate unanimously in April, but pro-tech lobbyists have since then introduced 110 amendments in the National Assembly, prompting vocal backlash from France's cultural, music and press sectors and pushing the debate back to autumn. Industry concerns are reinforced by a new analysis from the Danish Media Association and DPCMO, which shows that while time spent on AI services has increased by more than 600 percent over a short period, Google AI Mode generates zero referral traffic to media sites.
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