Right now, LinkedIn feels almost like a completely different platform than it was ~18 months ago.

Just in the past 6-12 months...

• The algorithm has changed dramatically
• They started shipping a ton of new features
• And the rules for what gets rewarded flipped overnight (the same posts that used to work…suddenly don't)..

And as we've started to adjust our own content strategy, we've also gotten tons of students and friends ask us how we're thinking about it + what we're doing differently.

So we decided to open source all of this.

Introducing: LinkedIn Week - The New Rules For Winning On The Platform In 2026

If you're writing on LinkedIn right now (or want to start), you're probably trying to:

• Generate leads for your business
  ​
• Position yourself as an authority in your niche
  ​
• Open up doors to new opportunities and relationships

We certainly are!

The good news is the "new" LinkedIn makes all of this more possible than ever—if you understand how it works now.

Over the next 5 days, we’re going to cover everything you need to know to build and scale your personal brand on LinkedIn RIGHT NOW (with less effort)

Here’s what we’re going to cover:

• Day 1: Why your best posts from last year would barely get seen today
  ​
• Day 2: The 3 bad posting habits that will cut your reach in 2026
  ​
• Day 3: How to easily get in front of the people who don't follow you yet
  ​
• Day 4: How to reach thousands more people for $10 (right from your phone)
  ​
• Day 5: How to get paid for your expertise without leaving LinkedIn

By the end of this 5-day crash course, you're going to know exactly how LinkedIn works now—and have a simple, repeatable system to grow on it (in a fraction of the time).

So, what do you say?

Ready to figure out what actually works on LinkedIn in 2026?

Be on the look out for the first lesson—it’ll hit your inbox tomorrow.

Chat soon!

—Dickie & Cole

PS…Want an easy way to get started writing on LinkedIn?

You're in luck.

Because we've turned everything we've learned generating 10,000+ organic leads from LinkedIn into a 2-week live bootcamp to help you:

• Post consistently
• Grow your audience
• And generate inbound leads

If we were starting over on LinkedIn, this is the exact playbook we’d follow.

The bootcamp officially begins Monday, July 6th and the doors open Monday, June 29th. We'll run 6 live sessions over 2 weeks (M, W, F at 3:00pm Eastern).

​Click here to join the LinkedIn AI Live Waitlist (and we’ll send you our LinkedIn Profile Optimization Kit)​

…so you can transform your profile into a lead-generating machine!