Jo Malone London's Scent Scanner, an AI-powered personalized fragrance experience, is now available on Pinterest. This tool translates users' visual preferences from their Pinterest boards into tailored fragrance recommendations, enhancing consumer engagement through individualized commerce. The initiative is part of Estee Lauder Companies' strategy to integrate creativity with commerce, leveraging AI to connect with high-intent fragrance shoppers.

Pinterest has introduced an experimental AI-powered shopping app called Ask Pinterest, which allows users to interact in a conversational manner to receive personalized product recommendations. The app leverages Pinterest's Taste Graph to map users' interests and aesthetics and can handle complex queries that traditional search might not. Alongside the app, Pinterest has launched AI initiatives for advertisers, including the Model Context Protocol and Performance+ Creative.

LVMH's Innovation Awards spotlighted the role of AI and tech in luxury, with winners including Fairly Made for supply chain transparency, Bluefish for generative engine optimization and Synthesia for AI-powered video generation. Bernard Arnault stated the significance of maintaining a start-up spirit within the conglomerate. The awards reflect LVMH's strategy to integrate technology across its luxury brands while addressing consumer demands for traceability.

Facing unprecedented soaring costs of memory and storage chips due to skyrocketing demand from AI companies, which has quadrupled chip prices, Apple CEO Tim Cook announced that Apple will raise product prices. The company aims to manage these costs while maintaining profit margins, potentially impacting the September release of the iPhone 18. Cook noted the challenges in the supply chain and expressed Apple's readiness to use its financial reserves to address supply issues, though it will not venture into chip manufacturing.

Retailers are embracing AI in various ways, with some companies like Walmart, Revolve Group and Stitch Fix actively integrating AI into operations, while others are more cautious. Walmart is learning how customers interact with AI tools and emphasizes the importance of human oversight. Revolve leverages its tech-savvy team to innovate quickly, and Stitch Fix uses AI to enhance client experiences and streamline product development.

Allbirds has rebranded as Smartbird and appointed former Amazon executive Nadia Carlsten as its leader, marking its transition from a footwear company to an AI infrastructure firm. "With a differentiated strategy, significant capital, and the ​opportunity to build ​an exceptional team, ⁠we are uniquely positioned to capitalize on one of the most significant infrastructure opportunities of the ​next decade," Carlsten said. This strategic pivot has led to a significant increase in its share price, which has surged over 30%.

Trending dopamine sites offer an online shopping experience without actual purchases, aiming to curb impulsive spending. These platforms mimic ecommerce sites, allowing users to browse, add items to a cart and track fake deliveries, providing the psychological thrill of shopping without financial consequences. Experts point out that the anticipation of receiving an item often brings more joy than the item itself, tapping into the brain's reward system, while others criticize it for lacking the satisfaction of receiving a physical package.