If you are like many marketers who have explored or incorporated AI into your work, you may be asking yourself a different question that moves beyond the simple prompt and answer of early adoption.
Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google Ads released promotion mode beta...
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out.
Here’s me letting my AI assistant code something for me, while I contemplate the AI doomsday scenarios. But debating the impact of AI on our jobs only gets you so far. A better use of your time is figuring out…Read more ›
You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job. It pulls competitor positioning, drafts the landing copy, writes the announcement emails, builds a sales-enablement one-pager, files the assets in…Read more ›
